Hello all. By now, if you were paying attention, you noticed that the Edward Frost EP was not released last week following the promo video on the 6th and the single on the 13th. After having a week to chew on it here is what I am able to talk about publicly.
Some of you may have caught on that Clarence (Edward Frost) had moved from his Native St. Louis to South Carolina to work more directly with the label. He made the leap at the beginning of April and had been settling in nicely for the past month and a half.
We shot the video for watching winter about a week after he got here. He and I got up early enough to get to Finlay Park just as the sun came up. We got some good pictures. Got some good shots, bonded, talked about the album and the vision for the remaining videos. If you notice in the first video the fountain is off. We actually got lucky with that. We wanted the intro video to be the opposite of the video for track 2. We went to the park early so there wouldn’t be many people there and it wouldn’t be very bright. We wanted the video to focus on the solitude he’s addressing in the track and have somewhat of a dead feeling in the park. The fountain just so happened to be broken which added to that affect. We added a tint to the video to make it look older/colder than it was as well. We were going to wait until the fountain was fixed (The mayor told me it would be fixed on the 23rd) to shoot video two, in the middle of the day where there were a lot of people to make them as different as possible.
Feedback on the single/video was positive. Very positive. For most it was their first time actually seeing Frost. For a few their first time hearing his music and then for others their first time hearing him in a long time. The video is almost to 250 views (probably will be there by the time you read this) and we were set to have a review for the EP on at least 2 sites, including DeadEndHipHop and we were working toward some new EP related merch for Frost as well.
Then the 20th happened. I noticed on the night of the 19th that Frost’s twitter was deactivated and was annoyed wondering why he would do that on the date of the release but it wasn’t the first time he had done that and I planned to just address it when I saw him the next day. Interestingly to me his car wasn’t there when I got up but I just thought he had gone to work early, maybe given a coworker a ride. I thought nothing of it. I checked on him at lunch and then after work and there was still no sign so then I went in his room, to see that all of his things were gone (All of the things that would fit into a car.) At that point I was talking to my guy Julius who was hosting the release on his new site Crown Feature and told him to hold off on the release. That it appeared Frost had disappeared. I spent the rest of that day trying to figure out where he could be and then what I was supposed to do about the release that we had planned.
I stayed silent.
Eventually people started asking where the project was and then I had to let it be known something was up. The reason the tape was not released as planned is because Clarence left the home that we signed a lease on together the morning of the 20th and went back home to St. Louis. A year to the day of his official signing to the label Clarence decided that he didn’t want to be a rapper any more. He left no note, he gave me no call, no text, no email, no sign that any of this was going to happen.
I went back through all of his posts on social media, emails, conversations we had in person and even looked up the forums that he frequented to see if there was something I missed and all I see is his excitement about the upcoming release. As recently as 3 days before the release/his departure he was talking about how his EP would officially be coming out and everywhere that I’ve looked I saw nothing but positive feedback. Peep this link on KanyeToThe.com for an example as to the type of feedback he was receiving behind the scenes. I got an email on the 20th, before I confirmed that he was indeed gone, about potential shows in Charlotte for him. Things were looking good. There is literally no explanation for his decision besides perhaps a fear of success.
Ironically, we shot this video to announce the EP and after the fact I feel like I somewhat foreshadowed his impending departure.
After I was able to reach him he gave me an “explanation” but I’m not willing to accept any of it. I have been working with Frost since the summer of 2011. I picked him up for my management group because I saw his potential. His tape Haughton released that December got him a good bit of attention but in 2012 he never put anything out and then in August of 2012 he sent me an email saying he didn’t want to rap anymore. He felt the pressure to put out something “great.” He came back a few months later and I reluctantly accepted him. I kept him on a short leash during that time and sure enough in January of 2013 he sent yet another email telling me he didn’t want to rap and was done. This was right before we started the label so it was annoying but I was glad to be able to focus on the label at the time.
When we began our artist search he popped up again. I was cold with him, pretty much told him if he got in it wouldn’t be because I wanted him in but because the other members of the label did and he had to really earn it. He did. I was still reluctant at the time but the other members convinced me to give him another chance. I structured his deal with his prior history in mind so his departure isn’t as painful as it could be in that regard but I won’t get into that. After we signed him we decided not to bring in any other artists. We wanted to focus solely on him. The label lost a full year that could have been spent on another artist due to this but we will use this experience and grow from it.
There are other parts of his departure not related to the label that will not be addressed here.
We aren’t sure when we will look to sign another full time artist but we will continue to handle and take on artists for distribution for sure. I doubt I’ll be able to keep the team at bay for long so artists, be on the lookout for our next artist search.
In the meantime Axel’s “AEON” is still available for download via iTunes, Amazon, steam on Spotify and Rdio and physical copies available via Amazon as well.
I am debating what I want to do with the project. Feedback on what you think we should do would be great. You can hit us on Facebook or Twitter (label or individually) with questions or comments.
We appreciate your support during this time.
-Mike Bibbins on behalf of the AME Team